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In today’s wine sector, where competition keeps growing, wine labels do more than carry information: they shape how the product is perceived and influence the final purchase decision.
Gráficas Alarcón manufactures self-adhesive labels for wine bottles from Utiel, at the heart of the D.O. Utiel-Requena, a Spanish PDO wine region. Wineries such as Coviñas, Murviedro, Sierra Norte, Vicente Gandía, Bodegas Hispano Suizas and Cavas Marevia trust us with the labelling of their PDO wines.
Beyond identifying the wine, labels have a direct influence on the purchase decision and on brand positioning. Investing in quality labelling allows wineries to convey value, distinction and professionalism at first glance. It is not only about design: it is about combining strategy, function and technical performance.
We help wineries develop labelling that brings together appearance, durability and production efficiency, adapting to each specific requirement.
Every wine label project calls for a fully tailored approach. Not all wineries work to the same volumes or need the same technical solutions, so working with a specialist supplier is key to getting the result right.
On these projects we offer:
Flexible production: from short runs (from 3,000 units) to medium runs of up to 200,000 units, with an average lead time of 15 days.
Digital offset / waterless offset: the system that delivers the highest definition and quality, compatible with textured materials and more sustainable than conventional offset.
High-impact finishes: lamination (gloss, matt or soft-touch), screen printing, hot foil stamping, embossing and debossing, sculpted and 3D effects, cut-out labels and digital foil stamping (Volugraf).
Through this process, custom labelling not only reinforces brand identity but also improves line efficiency and reduces errors in production.
In demanding environments such as wineries and bottling lines, print has to perform. Humidity, cold and long spells in an ice bucket can all affect adhesion and appearance if the right solutions are not used.
To prevent this, we work with:
This protects the product’s appearance and keeps the label working throughout its life. Real experience in the sector is what allows us to anticipate failures and deliver consistent results.
On a bottling line, any labelling failure can mean high costs and lost productivity. Labelling has to be designed not just to look right, but to run without errors in an industrial environment.
That depends on:
Getting these factors right reduces incidents and improves profitability. We work alongside wineries throughout the process so their labelling runs correctly from the start.
PRINTING
VARNISHES
MATERIALS
EMBOSSING
Back labels serve a key legal and informational purpose. Producing and numbering them correctly (variable data) ensures regulatory compliance and clarity for the consumer.
Because of the format, magnum labels call for a specific technical approach. Holding appearance and legibility across a larger surface is essential to keeping the design consistent.
At the point of sale, a neck label becomes a strategic tool for highlighting promotions and catching the consumer’s eye. We work with materials made specifically for neck labels.
Our experience in the wine sector comes from working day to day alongside wineries in the D.O. Utiel-Requena, the certified designation of origin where we are based, overseen by its Regulatory Board (Consejo Regulador): Coviñas, Murviedro, Sierra Norte, Vicente Gandía, Bodegas Hispano Suizas and Cavas Marevia, among others.
Some of our work for D.O. Utiel-Requena wineries:
“We have been working with Gráficas Alarcón for more than 15 years without a single problem. They are highly professional, with an excellent team.
They meet their deadlines and their prices are competitive. Here’s to many more years. Thank you.”
Mariano Corella Responsable de compras, Bodegas Enguera
Design has to go beyond the visual. An attractive label loses its value if it cannot be produced or causes technical problems during application. Our approach allows us to:
If your project is more focused on design and brand personalisation, our custom wine label page covers that side in more detail.
Many wineries are looking for more responsible solutions without giving up quality. Our waterless offset technology is by its nature more sustainable than conventional offset, and we combine it with:
Solutions of this kind help position the product and connect with a more demanding consumer.
Unlike general suppliers, a specialist printer understands what the wine sector actually needs. That experience translates into more efficient, more reliable and more cost-effective solutions.
Having our own design team and being based in the D.O. Utiel-Requena makes a real difference: we work alongside wineries throughout the process, from design to production.
Technical adhesives designed to hold in cold and humid conditions. There are also adhesives suited to hot-filled wines.
Yes, provided the right materials are used and the label is printed correctly.
Yes. Our wine back labels meet all regulatory requirements.
Yes. We provide specialist advice on wine label design, tailored to each project.
Yes. We are based in Utiel, within the D.O. Utiel-Requena, and we work regularly with wineries in the area such as Coviñas, Murviedro, Sierra Norte, Vicente Gandía, Bodegas Hispano Suizas and Cavas Marevia.
Technical adhesives designed to hold in cold and humid conditions. There are also adhesives suited to hot-filled wines.
Sí, siempre que se empleen materiales adecuados y una correcta impresión de etiquetas adhesivas para vino.
Sí, las contraetiquetas de vino cumplen con todos los requisitos normativos.
Sí, ofrecemos asesoramiento especializado en diseño de etiquetas de vino adaptado a cada proyecto.
If you are looking for a supplier specialising in wine labelling, it matters that you choose a company that delivers results beyond the print itself.
We offer a complete service aimed at improving both product quality and process efficiency.
Request a quote and work with a partner who will help you stand out, optimise costs and secure professional results.
Gráficas Alarcón
Ctra. Nacional III · Km 263,8
46300 Utiel · Valencia
