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Gráficas Alarcón is a Spanish label printer based in Utiel (Valencia), specialising in self-adhesive labels for spirits and liqueur bottles: alcohol-resistant technical adhesives, distinctive finishes and established export experience across the Caribbean and Latin America.
From our plant in Utiel, Valencia, we bring more than 20 years specialising in self-adhesive labels, within a graphic arts group with over 70 years behind it. We focus particularly on the Caribbean and Latin America, working with customers who need a European supplier able to meet the technical and logistical demands of those markets.
We work with companies looking for more than a printer. Our aim is to develop a label that carries the brand’s identity and keeps performing through production, distribution and sale.
Every spirit has its own technical requirements and its own brand identity.
We assess each project before selecting the materials, the adhesive and the finishes.
Our experience covers national and international projects for craft distilleries as well as large bottlers and distributors, with solutions adapted to the automatic application process, the storage conditions and the destination market.
A spirits label has to keep its appearance and its performance across the whole supply chain. Contact with alcohol, condensation from ice, ambient humidity and sea freight can all affect how it behaves if the materials are not chosen correctly.
That is why we work with solutions specified for this sector.
“With spirits, the adhesive matters as much as the design. A label that lifts or wrinkles in an ice bucket ruins how the product is perceived. That is why we validate every material and adhesive combination with alcohol and condensation resistance testing before we run any job.”
— Lucas Valle Ochando, Prepress and graphic design technician, Gráficas Alarcón
In a market as competitive as spirits, the label is part of the consumer’s experience. A well-executed finish signals quality, sets the product apart on shelf and reinforces where the brand sits. We have a team of professional designers who advise on every project.
PRINTING
VARNISHES
MATERIALS
EMBOSSING
Every project needs a different combination of materials and print processes.
For Bonaire Gold Rum we developed a label produced on Sirio Pearl Ice White Ultra WS, printed in four colours and combined with hot foil stamping and screen-printed varnish, designed to give the product visual impact while holding the print quality the brand’s positioning calls for
Another example is our work for Leañez, where we developed labels combining textured materials and special finishes to reinforce the product’s visual identity without giving up the technical performance industrial production demands
“It is always a pleasure working with Gràficas Alarcón. Their team is professional, prompt, efficient, and truly customer-oriented. They consistently go the extra mile and are always willing to think along with us and support us with our projects and ideas.
We especially appreciated their visit to Curaçao. We had a lovely time together, and it gave us the opportunity to strengthen our collaboration even further. Since their visit, we have been able to work even closer together as a team, brainstorming openly and finding the best solutions together. Their dedication, efficiency, and pleasant way of working make them a valued and trusted partner.”
— Syreeta Martina, Purchasing Officer en Leáñez International
Working internationally is part of our history. It means we understand what distilleries, bottlers and distributors need when they sell into different markets and require a supplier able to adapt to their technical and logistical requirements.
We work with craft distilleries and with high-volume brands looking for stability, production capacity and a specialist contact throughout the project.
Labelling requirements differ from country to country. In the European Union, Regulation (EU) 2019/787 sets the rules for spirit drinks. We develop solutions adapted to the regulations and trading conditions of each market.
Our team adapts both the design and the technical specifications to help meet the requirements that apply in each market.
The spirits market is changing. Brands are going international, regulation is evolving and standing out at the point of sale matters more than it did. The label now plays a far more strategic role than a few years ago.
Beyond identifying the product, it has to signal quality, reinforce the brand’s positioning and keep performing through distribution, including demanding conditions such as the cold chain, humidity and sea freight.
Markets such as Mexico continue to grow in importance for Spanish spirits exports. In 2025 they reached €48 million, up 23% year on year, consolidating the country as a strategic destination for Spanish producers.
We support that development with labels that combine technical performance, distinctive finishes and solutions adapted to producers competing at home and abroad.
Yes. We offer a range of special finishes, including blind embossing, tooling, hot foil stamping, spot varnish and textured materials.
Yes. We select technical adhesives specified for contact with alcohol, moisture, ice and the conditions of the cold chain and sea freight.
Yes. We have experience with projects for the Caribbean and Latin America, and we adapt each label to the technical requirements of the destination market.
Yes. We produce for craft distilleries with medium runs as well as for bottling groups and high-volume brands.
Yes. We can produce the labels to your supplied design and advise on materials, adhesives and finishes to get the best result.
If you are looking for a company specialising in self-adhesive labels for spirits bottles, our technical team will work with you from defining the project through to final production.
We assess what each brand needs, recommend the most suitable materials and finishes, and develop solutions for craft distilleries and large industrial production alike.
Contact us for more information or a no-obligation quote and discover how we can help you develop a label that combines visual impact, technical performance and reliability in any market.
Our labels are built to hold up in demanding conditions, from the bottling plant to the consumer’s table.
WS-treated papers that prevent wrinkling and bubbling.
Specific adhesives that keep the label intact after hours of immersion.
EXTREME COLD
100% HUMIDITY
ABRASION RESISTANT
Gráficas Alarcón
Ctra. Nacional III · Km 263,8
46300 Utiel · Valencia
